On-Device Intelligence: Powering Privacy-First App Advertising with Real-World Examples
1. Introduction: The Role of On-Device Intelligence in App Advertising On-device intelligence—machine learning running directly on users’ devices—has emerged as a transformative force in app ecosystems. By processing data locally, apps deliver personalized experiences without relying on constant cloud communication. This shift prioritizes user privacy, reduces latency, and enhances ad relevance. In modern app advertising, […]