Apple’s App Tracking Transparency: Privacy, Power, and Practicality for Small Businesses
In today’s digital landscape, user privacy has become a cornerstone of app ecosystems, with Apple’s App Tracking Transparency (ATT) framework setting a new global standard. This shift challenges developers and small businesses to rethink data collection while preserving user trust and engagement. Far from being a barrier, ATT reshapes how apps connect meaningfully with users […]