App Tracking Transparency and Its Economic Reshaping in Europe: Lessons from the Steve Jobs Era to Modern Platforms
App Tracking Transparency (ATT) has fundamentally transformed how digital platforms collect, use, and respect user data—shifting control from algorithms to individuals, and redefining trust in the app economy. In Europe, this shift has been amplified by strict privacy regulations like GDPR, creating a unique regulatory environment where user consent and data sovereignty drive platform behavior. […]