The Rise of Ethical App Growth: How Transparency Drives Sustainable Free Education Apps
During the 2020 pandemic, global app downloads surged—especially for free educational apps—spurred by remote learning and digital engagement. Yet, this explosion unfolded amid a seismic shift in how user data is tracked and monetized. Apple’s App Tracking Transparency (ATT) framework, introduced in 2021, redefined the mobile landscape by requiring explicit user consent before cross-app tracking. […]